About Our Brand
Craft Spotlight: Block Printing
Block printing is the process of hand printing patterns through engraved wooden blocks.
This technique of printing is truly a slow craft and is capable of producing highly artistic results. At Artful House we love this technique for creating unique motifs. Our latest dress collection features our in-house designed Bird in Flight fabric. This
motif was inspired by our visit to a bird sanctuary in Kerala, India.
Motif in Focus: Ikat
Ikat is a textile craft dear to us. This is a weaving technique where the warp and
weft threads are tied and died before being woven. There are two types of Ikat –
Single and Double Ikat and we’ve used both these techniques for creating cloth
for our Apparel collection. In majority of our Ikat apparels the colour is obtained from natural sources.
We’ve also used the Ikat motif to work with artisans in India to hand paint this design on home décor products. Our painted ikat
collection takes an ancient motif and brings it to life in a contemporary home.